Dave Mastovich, President & CEO of MASSolutions, spoke to listeners of Johnstown Live about marketing and branding for organizations of any size.
Click these links to hear clips from his radio interview.
- Host Ralph DeMarco introduces Dave Mastovich, who opened a Johnstown satellite office to invest in his former hometown.
- Dave Mastovich talks about what MASSolutions aims to do for clients.
- Ralph DeMarco and Dave Mastovich discuss the MASSolutions reputation.
- Giving back to Johnstown and helping regional businesses grow.
- Dave Mastovich’s second book: Light Reading Top 10
- Overcoming the “just OK” concept in Western PA.
- How a company changes its image — regardless of size — and the idea behind your “Big Idea.”
- MASSolutions’ market research and mystery shopping — insight for less than you might think.
- How the MASSolutions’ key stakeholders research works and the value it offers. Know what your customers see and hear.
- The MASSolutions Integrated Marketing Roadmap Process.
- How to implement the MASSolutions Integrated Marketing Roadmap and how to achieve dramatic results.
- The NFL’s image problem.
- Why telling the truth still matters and how that plays into crisis communications.
- Why does a small or medium-sized business need an Integrated Marketing Roadmap?