A recent Kaiser survey asked Americans how they thought the Affordable Care Act would impact them. 57% said they didn’t know enough about the law to say.
In an eHealthinsurance.com poll of small businesses with less than fifty employees, 56 percent believe they are required to provide insurance for employees under the Affordable Care Act beginning in January of 2014. Yet these businesses are exempt from the new healthcare program.
Reaching and influencing individuals across the country is certainly a challenge. On the other hand, the story is so big that an array of mediums exist to tell it and we are ready to talk about it.
Small businesses are one of the key target markets of the Affordable Care Act’s communication efforts. Yet it appears many small business owners do not understand how the act impacts their companies.
This blog post isn’t really about the Affordable Care Act. It’s about the importance of strategic messaging and planning for healthy communication.
Whether you need to reach millions, thousands, hundreds or just your own family members, you can improve your communication with this 3 Step Plan:
- Plan, plan and then plan. Spend as much time planning for the communication of the idea, event, product or service as you do in planning to create, develop or produce it.
- Accept that how you think it should be isn’t how it really is. Just telling someone something a few times doesn’t work. Using only a couple of mediums—“We have it on our website and we tweeted it” or “We sent a press release and some emails plus bought some TV ads”—doesn’t cut it. Repeat your message in multiple mediums.
- Pick your favorite cliche and live by it. Keep It Simple Stupid (KISS). Less is More. Make It About Them. Unfortunately, people often don’t adhere to these principles. Some say they do but then can’t help themselves. Clarity. Brevity. Focus on your audience and what they can take away, not on your jargon or corporate speak.
Follow your 3 Step Plan for Healthy Communication. Be disciplined. Start now.