Business-to-Employee (B2E) Marketing

Our B2E Marketing Program will help you effectively communicate with your employees. MASSolutions is transforming B2E marketing. We’ve taken our years of experience in B2B and B2C marketing to create an approach that will improve the communication within your company.

B2E Marketing is about reaching, influencing, and motivating current and potential employees.

  • Results

    B2E Marketing helps companies achieve better results by increasing productivity and reducing ambiguity via better, more effective internal communication.

  • Recruitment

    B2E Marketing helps companies find and recruit people who mirror their objectives to grow a team that’s focused on achieving the same goal.

  • Retention

    B2E Marketing helps companies retain the right employees who are driven by your ongoing, open communication of strategic objectives.

You’re missing a key target market. Your employees. MASSolutions’ B2E Marketing Program will help you build effective communication plans so that you can reach, influence, and motivate your employees.

Ready?

  • Marketing Intel

    We conduct one-on-one interviews with senior leaders, middle management, and individual contributors to gain a better understanding of the company’s communication. Our outside presence helps us obtain fresh insights about your company.

  • Line of Sight

    We leverage Line of Sight to pull in a scientific aspect to information gathering. Your employees will take a confidential survey of 29 questions related to their understanding of organizational communication and strategic objectives. The quantitative data is then used to identify actionable tasks that deliver significant improvement in employee understanding and communication.

  • Communication Audit

    How are you currently communicating with employees? From email marketing to internal collaterals and decks, we take an inventory and assessment of current messaging channels, cadence, and overall messaging to identify areas of improvement and implement solutions.

  • Findings & Recommendations

    We’ll use all of the information that we’ve gathered to create custom recommendations so that you can improve the effectiveness of your employee communication.

  • Action Plan

    Based on our findings and recommendations, we’ll create an action plan of next steps that can be implemented to recalibrate your company’s communication.

Get Started With B2E Marketing

Our B2E Marketing Program will give your employees a reason to become brand advocates and talk positively about your company to customers and prospective customers.

Are you ready to improve market share and build brand awareness together?

Let's Talk