Branding &
Messaging Strategy

Your story is your brand. MASSolutions helps you understand your customers and leverage both the art and science of marketing in your messaging to improve your bottom line.

  • Step 1

    Define Your Brand Identity

    Words matter, so we help you discover, define and refine your Big Idea by by answering your two WHY questions: Your why or reason for being and your customers’ why, their reason for buying. Then we work with you to build a messaging framework that supports your Big Idea, so your key target markets understand who you are.

  • Step 2

    Identify Your Brand Stakeholders

    Customers are important stakeholders, but employees and referral sources are key target markets that companies often overlook. We identify the top stakeholders in your brand both internally and externally to drive targeted marketing strategies that work.

  • Step 3

    Connect with Your Audience

    No company serves everyone. Segmentation and positioning allow you to focus on the specific people you want and need to serve for top and bottom line growth. At MASSolutions, we use cultural storytelling to develop content strategies that enable you to connect with key customer segments across marketing channels.

Our Brand Strategy Process

Why choose MASSolutions? We're the world's only NO BULLSHIT Marketing Firm, which means we've taken the bullshit out of brand messaging to offer you real content and delivery solutions to reach and influence your target markets.

  • Brand
    Discovery Audit

    Where does your brand stand? We take an in-depth look at your current internal and external branding to lay a foundation for our strategy.

  • Positioning &
    Segmentation

    Drill down into profitable niches where your brand will find the most success. Then learn how to speak to them.

  • Brand &
    Web Design

    Your logo and website are part of your narrative. We make sure they support your Big Idea through integrated visual storytelling.

  • Content
    Marketing Strategy

    Influence your target market with your messaging. We use messaging pillars to align your story across content channels.

  • Social
    Media Strategy

    If you can tell your story in 140 characters, you can reach anyone. Social media strategy lets you connect with your audience wherever they live online.

  • Marcomm
    Materials

    Ensure brand consistency in everything you do. We provide updated materials ranging from business cards to brochures and letterhead.

  • Advertising

    We combine digital and traditional channels for multifaceted marketing that integrates the best of the old and the new.

  • Referral Source Marketing

    Bring in more customers using your existing network. We help you reach and influence key referral sources to increase traffic and sales for a better bottom line.

  • Let’s Talk Branding