From inside the corporate space, I realized most companies don’t fully understand their marketing opportunity. Talking to thousands of C-Suite professionals, owners, and entrepreneurs only confirmed my suspicion: even people at the top of their business game don’t know what real marketing is, or how it should work.

It really boils down to 8 Reasons Why People Become BS Marketers. You might not even realize it, but your company is probably suffering from at least a couple of these eight reasons. Whether you’re unintentionally ignoring key stakeholders, you have a combined “Sales & Marketing” Department, or your employees aren’t leveraging both the art and science of marketing, or one of the other reasons, BS marketing is holding your company back from both top and bottom line growth.

MASSolutions is my brainchild, but it’s successful because of our people. I’ve brought together marketing experts from across generations, industries and marketing verticals. Our team has former CEO’s, creative marketing gurus, award-winning writers, and agile project managers that bring it all together. Why do I think we can create or optimize your marketing process? Because we do it every day, starting in our own office.

When I talk to clients, I challenge them to answer what I call the Two Why Questions: Your why or reason for being and your customers’ why or reason for buying. These two answers lead to creation of your one Big Idea which drives your story telling. For MASSolutions, my “Why” is that I want any company to be able to do real marketing, regardless of their size or industry. Our customers’ “Why” is they want their marketing to make sense and move products or services. We do just that through No BS Marketing that takes your company to the next level. In other words, our Big Idea is Bold Solutions, No BS.