Who You Market To is Different than Who You Sell To
Creative
Marriott’s Brands within the Brand Provide a Valuable Lesson
Chubbies Shorts Get Radical, Hit Target
Get Past the Business Jargon with Clarity, Brevity
Admit Your Mistakes, Learn and Grow
Leverage Cialdini’s Principles of Influence and Hit the Bullseye
Creative
Remember Your Team is Part of Your Target Market
Marketing Strategy