Leverage Cialdini’s Principles of Influence and Hit the Bullseye

Robert Cialdini, one of the foremost thinkers on human behavior, is back. Well he never went away…but the author of the 2006 best seller Influence: the Psychology of Persuasion, has a new book updating his thoughts on the 6 principles of influence. Cialdini revisits those concepts and adds even more insights in his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Cialdini points out that the peak performing communicators capitalize on privileged moments for change during which people become receptive to a message before they experience it. “Optimal persuasion is achieved through optimal pre-suasion writes Cialdini. To change minds, first change ‘states of minds.’

He goes on in the book to update his 6 principles of influence:

• Reciprocation
• Liking
• Social Proof
• Authority
• Scarcity
• Consistency

Leverage Cialdini’s Principles and Hit the Bullseye with your messaging.