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Posted on Jan 10, 2017 by Dave Mastovich

Leverage Cialdini’s Principles of Influence and Hit the Bullseye

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Robert Cialdini, one of the foremost thinkers on human behavior, is back. Well he never went away…but the author of the 2006 best seller Influence: the Psychology of Persuasion, has a new book updating his thoughts on the 6 principles of influence. Cialdini revisits those concepts and adds even more insights in his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Cialdini points out that the peak performing communicators capitalize on privileged moments for change during which people become receptive to a message before they experience it. “Optimal persuasion is achieved through optimal pre-suasion writes Cialdini. To change minds, first change ‘states of minds.’

He goes on in the book to update his 6 principles of influence:

  • Reciprocation
  • Liking
  • Social Proof
  • Authority
  • Scarcity
  • Consistency

Leverage Cialdini’s Principles and Hit the Bullseye with your messaging.

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