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No B******t Marketing with Dave Mastovich

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WSJ’s ‘Best of Ads, Worst of Ads’ for 2007

Dec 28, 2007

Susan Vranica of the Wall Street Journal recently wrote a column ‘Best of Ads, Worst of Ads for 2007.’ Here’s a quick recap of some of her rankings: The Best...
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Podcast

Zap Fest!

Dec 22, 2007

Thursday night turned into a stressful Zap Fest for Pittsburgh sports fans. Pitt played Duke in hoops, the Steelers matched up against the St. Louis Rams and the Pens took...
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Podcast

The Whole Johnstown Story

Dec 18, 2007

The following is a reprint of a column from the December 17, 2007 issue of the Johnstown Tribune Democrat: Tell the ‘Whole’ Johnstown Story As a Johnstown native, I am...
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Podcast

Remembering ‘The Guarantee’ and Free Pizza

Dec 17, 2007

Remember Domino’s Pizza’s thirty-minute guarantee? As a story in today’s Wall Street Journal states, Domino’s practically invented the pizza delivery business in 1960. Back in 1986, the company decided to...
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Podcast

I Guess ‘Wii’ Can Wait

Dec 7, 2007

Remember last year’s Wii craze at Christmas time when you couldn’t find the game console anywhere? Demand for the product far outweighed supply, even through March of this year. It...
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Podcast

Rudolph Does It All

Dec 5, 2007

So I’m watching Rudolph last night with my kids…and a number of things dawn on me, here are but a few: *How is this show still mesmerizing to kids more...
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Podcast

If You have to Explain it…

Dec 2, 2007

We often stress the importance of easy to understand messaging to our MASSolutions clients. If you have to explain an ad or marketing campaign to the target audience, the marketing...
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Podcast

Daredevil Marketer

Nov 30, 2007

  Evel Knievel passed away today. According to reports, the daredevil stuntman, who had been suffering from diabetes and pulmonary fibrosis for years, was having trouble breathing and died before...
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Podcast

I’m a Mac…I’m a PC…I’m Not Sure…

Nov 28, 2007

The latest ad in the ‘Get a Mac’ campaign takes on Microsoft Vista. The blinking banner ad starts out with “Don’t Give Up On Vista” but morphs into “Give Up...
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Podcast

Field Turf of Dreams?

Nov 27, 2007

The good news about last night’s Monday Night Football game is the Steelers might finally move to install Field Turf. The national coverage of the embarrassing field should result in...
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Podcast

Rain and Sod Shouldn’t Cloud Image

Nov 26, 2007

As I drove into the office this morning, the steady rain brought me down a bit…not because it’s a rainy Monday after a holiday weekend…although that certainly made it a...
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Podcast

‘The Man’ Among Boys

Nov 24, 2007

I had the chance to see Terrelle Pryor of Jeannette in the WPIAL AA Football Championship at Heinz Field yesterday. The kid is ridiculous. As you’ve probably read or heard,...
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285: What Would It Take for You to...

Feb. 13, 2019

284: Everybody Loves Quacking: How a Risky Duck...

Feb. 05, 2019

283: Hey, YaJagoff! Maybe You Should Consider Podcasting

Jan. 31, 2019

282: Four Key Takeaways from Gillette’s Be Better...

Jan. 24, 2019

281: Quick Messaging Tip: 20% Off

Jan. 17, 2019

No B******t Marketing with Dave Mastovich

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