• Skip to site navigation
  • Skip to main content

If you like bad marketing advice, you'll hate this podcast. Subscribe →

MASSolutions
  • Our Services
    • Healthcare Marketing
    • B2E Marketing
    • Branding & Messaging
    • PR Services
    • Go-To-Market System
  • Our Work
  • Our CEO
  • About
  • Our Content
    • Podcast
    • Blog
  • Contact

Posted on Jul 25, 2009 by Dave Mastovich

Badass or Just Bad?

Share
Tweet
Share
0 Shares

You’ve probably seen Microsoft’s Laptop Hunter commercials during which actual shoppers search for and find the best deal on a laptop in their price range. Apple certainly did and cried foul claiming the ads were false because now the company offers a less expensive Mac notebook. Microsoft caved and changed the ads by taking out the reference to Mac/Apple and thereby reducing the impact of the ads.

I thought the ads were well done, reaching the desired target market and conveying Microsoft’s competitive advantage over Apple/Macs. The funny thing is that Apple didn’t have a problem with slamming Microsoft in their cool Mac/PC ads.

The techno behemoths are fighting like two kids in kindergarten. Microsoft might even throw out the old “you can dish it out but you can’t take it” line on Apple for crying foul about the Laptop Hunter ads.

Apple is still the undisputed ‘cool company’ but they lamed out on this one. They’d of been truer to form had they simply done their own follow-up campaign highlighting their new, less expensive model.

Here’s a link with more details on the saga.

Share
Tweet
Share
0 Shares
  • Dave's Blog

Don't miss our next episode!
Subscribe to the NO BULL$H!# PODCAST.

Back to Top

Offices

  • EAST

    320 Fort Duquesne Blvd #105
    Pittsburgh, PA 15222
  • WEST

    Landmark Square
    111 West Ocean Blvd #400
    Long Beach, CA 90802

Solutions

  • Healthcare Marketing
  • B2E Marketing
  • Branding & Messaging
  • PR & Reputation
  • The No BS Go-To-Market-System
  • Our Work

Connect

  • Socialize

    • LinkedIn
    • Facebook
    • Twitter
    • YouTube
    • Instagram
  • Subscribe to Podcast

    • iTunes
    • Android
    • RSS
  • Chat

    • (412) 201-2401

© 2022 MASSolutions. All rights reserved. | Terms & Conditions | Privacy Policy

  • Our Services
    ▼
    • Healthcare Marketing
    • B2E Marketing
    • Branding & Messaging
    • PR Services
    • Go-To-Market System
  • Our Work
  • Our CEO
  • About
  • Our Content
    ▼
    • Podcast
    • Blog
  • Contact