In part one of our two-part B2E marketing podcast series, Dave talked about what B2E marketing isn’t.
As a quick refresher…
B2E marketing isn’t about an employee portal or an employee intranet.
B2E marketing doesn’t mean that you send out an employee newsletter via email.
B2E marketing doesn’t mean that you hang up a sign in the break room and call it a day.
Rather, B2E marketing is about business-to-employee marketing.
In this episode, Dave digs a little deeper and provides examples of his experiences to show how B2E marketing can benefit companies in a multitude of industries.