341: How to Build a Marketing Budget
Dave gets asked a lot of questions about building a marketing budget. People want to know the particulars and the amount, and what that the marketing budget should cover.
It’s a big question and in this episode of the No BS Marketing Show, Dave breaks his answer down into three main areas that people should focus on when setting their marketing budgets. They are:
- Marketing Strategy
- Marketing Operations
- Campaigns & Advertising
You’ll also hear Dave talk about how marketing strategy isn’t exclusively an internal task, the importance of focusing on content logistics, and why marketing isn’t defined solely by campaigns, advertising, and branding, among other topics.
If you’re serious about growth and creating a marketing budget that mirrors your goals, you’ll definitely want to give this episode a listen.
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