317: The Importance of Content Logistics

In this episode of the No BS Marketing Show,  you’ll learn about content logistics and how it’s tied to two key audiences: content creators and people who hire, manage and lead content creators.

Why do you need to care about content logistics?

Because there’s a disconnect that leads to misperceptions, confusion, and a lack of productivity.

That disconnect between content creators and people who hire, manage, and lead them is created by a lack of agreement or understanding of expectations AND a lack of clear communication between the two groups.

The crux of the matter is tied to what Dave calls Content Logistics.

Give this episode a listen to learn more about how to leverage content logistics to achieve the goals that impact the top and bottom line for your clients.