Understanding Segmentation and Positioning Led Jauncey Brothers to Beautiful Destinations

Beautiful Destinations is a travel-themed Instagram page launched in 2012 by Jeremy and Tom Jauncey.

The brothers grew their account to over 8 million followers in less than five years and grew their business by attracting customers in the travel industry who want to reach Beautiful Destinations’ followers.

Last Fall, Instagram introduced its version of SnapChat called Stories, which incorporates short videos and images that disappear 24 hours after posting.

The Jauncey brothers saw another growth opportunity through Stories to sell clients like Marriott International on new services to increase engagement on their social accounts. Beautiful Destinations can produce engaging client posts from videos and high-resolution images that drive potential new customers to a booking page for clients like Marriott.

Beautiful Destinations moves social media interactions closer to actual transactions. Their clients can better leverage Instagram and more clearly see their Marketing ROI.

The Jauncey brothers understand both segmentation — dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products or marketing mixes; and positioning — designing the company’s offering and image to occupy a distinct place in the mind of the target market.

It all makes Beautiful Destinations just that for both their end users who travel to such places and their paying customers like Marriott who want to reach and create new customers through social media.

It also proves that the Jauncey brothers know how to market and Hit the Bullseye.

Check out the Beautiful Destinations Instagram page here:
https://www.instagram.com/beautifuldestinations/?hl=en