A couple of buddies and I were talking about our respective smartphones the other day. We were comparing the strengths and weaknesses of the iPhone, Blackberry’s Storm, and the Google phone.
- Clearly defined target markets and products developed to meet the specific wants and needs of each market: Young hipsters, progressive business leaders, multitasking creatives…it doesn’t seem to matter…there’s a new phone for everyone on a regular basis.
- Strong messaging across the board tweaked to maximize multiple marketing vehicles to ensure each target market is reached and influenced.
- Repetition of the message until we are either sick of ads, phrases become part of our vernacular, or both.
- Cool design, hyped and timely distribution…everything except great customer service…but that’s a whole other story.