I’ve been a fan of the Showtime drama, Billions, since the first episode the night it dropped. The series was created by Brian Koppelman, David Levine, and Andrew Ross Sorkin. It features top-notch writing and storytelling loosely based on the activities of Preet Bharara, the former US Attorney for the Southern District of New York and his legal battles with hedge fund manager Steve Cohen of S.A.C. Capital Advisors.
The Season 3 Finale recently aired and Alec, my son, and I are trying to decide whether Season 3 is as good or better than Season 2 or is Season 1 better?
Season 3 featured the “quant team” driving decision making through analytics more than intuition.
Whether you agree with that or not, you do need to maximize the data you own…the free data…that can actually be gold for you and your marketing team.
I’m continually surprised at how many companies fail to leverage that data from a No BS Marketing perspective.
You need to provide your strategic marketing leaders with the data they need to make decisions. And if your marketing team isn’t craving for more and better data, you need to find someone who will. Whether that’s from an outside source or a new internal team member, it doesn’t matter as much as committing to gathering, crunching and using the data about your customers and their behaviors.
We call it our Pareto Principle Plus. Most people have heard about the Pareto Principle or 80/20 Rule where 80% of your business comes from 20% of your customers. That’s the bare minimum of what you need to review from a marketing perspective. Our Pareto Principle Plus has 52 different ways that we look at the data which leads to Marketing Solutions that improve the top and bottom line.
Bobby Axelrod of Axe Capital and the show Billions has…well spoiler alert…Had…Taylor Mason and her Quant team…
But you don’t need that level of sophistication…just yet…Your first step is to make sure you have at least one strategic marketing leader on your team doing the real drill down of your segments and customer data.
Get the data to your marketing leader. Crunch the numbers from a marketing perspective. Let your marketing team come back with No BS Marketing Solutions that hit the bullseye for your organization.