Welcome to the No BS Marketing Podcast with Dave Mastovich.
Today’s rant: The Experience Trap in Marketing
Remember to always challenge assumptions and bring fresh perspective. Improvement must start at the top!
Scott has helped to grow Brunner from 11 million to the 200+ million firm that it is today. Scott received his MBA from Katz Graduate School of Business at the University of Pittsburgh and is a Drucker Institute Strategic Planner. He has been a guest lecturer at Carnegie Mellon University and other universities and was recently inducted into the American Advertising Federation Hall of Achievement.
Scott’s Thoughts on The Experience Trap: “Young is a state of mind. I can learn from anyone any day.”
Scott lived in Washington, DC for a short time working in marketing for financial services , but has spent most of his career in Pittsburgh where he says his ‘Pittsburgh work ethic’ fits best.
Scott played football at IUP as a tailback and offensive end and gives props to coaches as his mentors including George Chaump, IUP head coach at the time. He recalls playing in an undergrad in an alumni game where Jim Haslett was the alumni coach.
On Being on the Client Side Before Leading on the Marketing/Advertising Side: “When you are on the agency/marketing side as a consultant, it is important to remember the operational and HR side of the businesses day-to-day.”
“I always knew where I would be. I always embraced creativity.”
On Creativity for Creativity Sake: “There’s so much more analytics to it today. We can make a case for how we’ve impacted a business. More clients than ever don’t care about the awards. It’s more important to prove that your creative has engaged people.”
Caroline Wells, first boss – a former nun. Learned the fundamentals, work ethic from her. “Must you be such a barbarian! Knock on the door before you enter.”
Michael Brunner, hired him at Brunner 20 years ago.
BS in the workplace – too many people in a meeting. “Think in terms of a basketball team. If we are telling people we are nimble, let’s be nimble.”
When Scott admits to being a BSer – had to learn the way a creative mind works. I learned to be more transparent with team and be real about timelines and deadlines.
Part 2 of our conversation with Scott Morgan will go live on Thursday, June 16th.