95: Stephan Bontrager
Hit the Bullseye: Messaging Pros–Leverage the Thank You!
Why do people who work in Communications, PR or Marketing struggle with praise? Why do Messaging Pros fumble the thank you?
When you’ve ‘saved the day’ for clients or co-workers and they say: “Thank you so much for coming through. You went above and beyond the call of duty.”
How do you usually respond? “Aw, it was nothing. No problem. Love to help. That’s what we’re here for.”
You have just fumbled one of the greatest opportunities for future influence.
Leverage Thank You based on Robert Cialdini’s research about messaging, influence and Reciprocity.
Guest: Stephan Bontrager is Director of Communications for Riverlife a public-private partnership working to build downtown Pittsburgh’s urban riverfront park system.
Attended Goshen College
Stephan also participated in Pulse—Pittsburgh Urban Leadership Service Experience, a non profit cultivating a community of young servant leaders to transform Pittsburgh.
Prior to Riverlife, Stephan was Director of Education and Community Engagement for public radio station 91.3 fm WYEP. He was on-air Midday Mix host and also directed the station’s community engagement programs.
His Mentors: Chris Cooke, Executive Director of Pulse taught Stephan to lead with a positive attitude and the importance of messaging. WYEP afternoon DJ Rosemary Welsch provided leadership, guidance and support.
The Big Event: Riverlife’s Party at the Pier 2016 Friday, August 26, 2016.
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