• Skip to site navigation
  • Skip to main content

If you like bad marketing advice, you'll hate this podcast. Subscribe

MASSolutions
  • Our Services
    • B2E Marketing
    • Branding & Messaging
    • Go-To-Market System
    • Healthcare Marketing
    • PR Services
  • Our Work
  • Our CEO
  • About Us
  • Our Content
    • Blog
    • Case Studies
    • Podcast
    • Sounds Of Marketing
  • Contact
#78

Podcast

Posted on Jun 21, 2016 by Dave Mastovich

78: Dr. Lisa Walters

Share
Tweet
Share


Cut the BULL$H!# Rant: The Problem with “That’s Not My Problem”

Today’s guest is Lisa Walters MT(ASCP)SBB, CQA (ASQ), MBA, PhD. She has extensive experience in cGxP auditing and consulting, including medical labs, transfusion services, tissue banking, plasma collection, and blood services. She’s a faculty member of State University of New York at Fredonia and Penn State-Erie, Center for Continuing Education. She was the principal of Healthy Solutions Consulting and began her career in Quality Assurance with the American Red Cross. She’s also a published author.

Full disclosure, Dave has known Lisa since first grade…where he gave her the nickname Ziggi.

Lisa went into the field of medical technology and wanted to specialize in blood banking. As she says, “If you can secrete it, I can test it.”

She moved into quality management for the Red Cross, then soon after opened a consulting firm in an effort to “keep her hands bloody in her work.”

Zig’s Example of BS in the Work Place: Working in silos. Let’s focus on the solution.

Our conversation with Dr. Lisa Walters will continue on Thursday, June 23.

Share
Tweet
Share
  • Podcast

Hard-won wisdom, insights, and perspectives from a marketing veteran.
No bullshit, obviously.

Back to Top

Offices

  • EAST

    MASSolutions
    PO Box 62088
    PA Pittsburgh, PA 15241 US
  • WEST

    Landmark Square
    111 West Ocean Blvd #400
    Long Beach, CA 90802

Solutions

  • Healthcare Marketing
  • B2E Marketing
  • Branding & Messaging
  • PR & Reputation
  • The NO BULLSHIT Go-To-Market-System
  • Our Work

Connect

  • Socialize

    • LinkedIn
    • Facebook
    • Twitter
    • YouTube
    • Instagram
  • Subscribe to Podcast

    • iTunes
    • Android
    • RSS
  • Chat

    • (412) 201-2401

Copyright © 2025 MASSolutions. All Rights Reserved. | Terms & Conditions | Privacy Policy

Subscribe now for proven strategies to drive sustainable growth and maximize your business potential.

This field is for validation purposes and should be left unchanged.
  • Our Services
    ▼
    • B2E Marketing
    • Branding & Messaging
    • Go-To-Market System
    • Healthcare Marketing
    • PR Services
  • Our Work
  • Our CEO
  • About Us
  • Our Content
    ▼
    • Blog
    • Case Studies
    • Podcast
    • Sounds Of Marketing
  • Contact