Psychedelic Furs, Heightophobia, Scarcity and Social Proof

Dave tells the story about attending a Psychedelic Furs show at Mr. Smalls in Millvale and the events surrounding it.

Topics include how marketing the show and the crowd’s reaction tie to two of Robert Cialdini‘s Principles of Influence–Scarcity and Social Proof.

Dave also jokes about being a victim of Heightophobia.

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