Today Scott discusses his entrepreneurial spirit and that of Brunner. Michael Brunner has lead the company by always looking to zig when others zag.” This spirit has served him well as he has helped to grow Brunner from an 11 million company to the 200+ million firm that it is today. The company has stayed ahead of the industry by acquiring a database management component (their first foray into analytics) in 1993 and buying in Light House Interactive in 1997.
“Insight gathering is so fundamental. We just go about doing it differently.”
Scott’s Favorite Marketing/Messaging Success Story:
“When you impact product development and help to create a solution.”
Respironics – helped them to create medical devices
Zippo – moved them out of the smoking category
Dick’s – Innovation Group
What’s the Big Idea? How Does it Happen?
“Provide the values and vision for our people to help create the culture.
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Dave’s Reading: Elon Musk – Tesla, SpaceX, and the Quest for a Fantastic Future
Scott’s Favorite Tools/Tips
Hitting the Bullseye
On the Geico Gecko – “Can appreciate it from where it started as government snail mail.”
On Jake & Flo – “Both irritate me. Tired of it.”
The Sights and Sounds of 1988
“Don’t Believe the Hype” by Public Enemy
Dave and Scott’s summary of the lyrics – “Authenticity – deliver the message in a true blue way.”