Podcast
94: Meghan Speer Part 2
We talk Digital Marketing with Meghan Speer but first let’s Hit the Bulls Eye:
Knowing who you want to reach and influence—Understanding your target markets—is an essential yet neglected part of marketing. One example of a company that Hits the Bulls Eye is Poppin.
Poppin sells modern office furniture and colorful office supplies. Their slogan is Work Happy. I’m a fan and MASSolutions’ offices look unique because of Poppin.
So how does Poppin Hit the Bulls Eye?
- Segments by “Shop for myself” “Shop for my business” “For Designers”
- Target Back to School—college students, high school students, parents of kids and other key promotions around multiple targets.
- Free Stuff to track who wants what: What if your home could be tidied up for you?
- Work Happy messaging and use of bright colors—consistency of message
- Live Chat to make it easy to buy
GUEST BACKGROUND:
Meghan Speer, Director of Digital Marketing at Marketing Support Network. She is a Digital Marketing and Social Media Strategist who helps organizations build relationships with customers through engaging social media content.
Meghan described good and bad examples of social media posting.
Twitter: Southwest Airlines communicates quickly and frequently with their customers on Twitter.
LinkedIn: Many people neglect their personal brand presence by not leveraging LinkedIn. Keep your LinkedIn profile up to date .
Facebook: The largest population of active users on Facebook is 33 to 55 year old women so it can not be ignored as a social media marketing outlet. Facebook helps with SEO and is often used as a search engine.
Snapchat: It’s a great medium for B2C to tell a story but not so much yet for B2B because main users are under the age of 35 years old.
Instagram: Instagram has managed to maintain “slice of life” while other social outlets like Facebook have become more political or opinion driven.
WHAT’S THE BIG IDEA?
“My why is to help people tell their story. I ask people to tell me why they exist, why they do what they do. For me, I’m passionate about helping people tell their story better, helping them achieve their goals.”
TOOL:
Asana is a great cloud based productivity tool that our team uses to make sure everyone knows what’s going on. We’re able to lay out all the tasks for each of our clients and to track who is doing what. It helps everyone to be on the same page and keeps us all on track.
Meghan’s Contact Info:
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