If your business goal is to continue to grow, innovate and beat your competition then your marketing should drive your sales. Actually, if we’re really getting down to it, marketing should drive a good size of the activity within your organization.
Listen to this week’s No BS Marketing to show to learn how growth-oriented companies achieve success by marketing driving sales, ultimately keeping the customer at the heart of everything.
[00:32] Marketing, Sales. Sales, Marketing.
- Two separate, but equally important groups… Like Law & Order
- Work together to achieve goals
[01:35] Why Does Marketing Drive Sales?
- Marketing places the customer at the center of everything
- To achieve growth, your customer should be your #1 priority
- Sales cultures will fall behind customer cultures
[02:50] No BS Marketing Definition
- Clearly defined target markets
- Find out what those markets want through intel and research
- Develop it
- Deliver it to target markets when and where they want it at a price they’re willing to pay
- Tell them again and again and again
[03:50] Importance of Understanding Customer Opportunity
- Differs from understanding your customer
- Goes beyond obvious variables
- Leveraging intel and data
[05:17] Dave Puts His $$$ Where His Mouth Is
For the first 5 people who reach out to Dave (firstname.lastname@example.org), you will receive a FREE 1-hour consultation on whatever you want.
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