03. Off-page Optimization
This piece of SEO is the most time consuming, and most impactful part of our strategy. The reason that Google is such a powerful search engine is that they have the ability to determine not only what your website discusses, but also how authoritative your website is relative to competitors. They accomplish this by scanning everyone on the internet that is talking about your business, and assign a ‘page authority’ score to your site (scale of 1 to 100).
Our off-page SEO activities will build up a strong backlink profile to your business, with the goal of improving your page authority, so you can compete and outrank other companies in your industry.
Strategy and Deliverables
We use a combination of different methods of off-page optimization to achieve these results.
Informational articles improve your website brand signals and add contextual relevance. These links pack a punch and mimic the path of viral content – channeling authority through foundational links back into your site.
We place diverse anchors (including, brand & partial match anchors) inside of contextually relevant articles.
Guest Posts are our method of securing high-quality, contextual links that lead back to your site. We do this by manually reaching out to relevant sites in your industry, securing a guest posting slot, and publishing an article on the site(s).
We use your top keywords for the highest authority posts and work our way down the list, maximizing your SEO results.
Business directory syndication is an essential piece of SEO. There are the top directories, such as Google My Business, Yahoo, Bing, and Yelp, and then dozens of secondary directories. Listing on these directories builds strong backlinks, and also is necessary to make sure that your company information is accurate and syndicated across all databases. The purpose of our citation product is to get you ranking in the “map pack,” get relevant links to your website, as well as place you in top industry directories.