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Our Proven Process

SEO Strategy

The goal of this process is to provide a customized and managed SEO solution to get more targeted traffic to your website.

We accomplish this by using a specific process to determine the most valuable target keywords, build quality authoritative links to your website, and develop SEO-optimized content. Our team of SEO strategists will work with you one-on-one to develop a customized and long-term strategy for your website.

01. Advanced Keyword and Competitive Research

Determining the keywords we will focus on during your campaign is essential to turning an ROI. Since it requires hard work and time to achieve strong rankings on Google, it’s essential that the keywords we’re focusing on have worthwhile search volume, so that your search engine rankings generate traffic.

We conduct keyword research by reviewing the source code of your competitors’ websites, and using Google’s Keyword Planner, to prepare a keyword research report with our recommendations. Through collaboration with you, utilizing these analytics and your knowledge of your industry, we’ll determine the best keywords to use as a focus through your campaign.

02. Onpage Optimization

Once we’ve determined the right keywords to target, we begin the onpage optimization process. The goal here is to make sure that when Google crawls your website, they understand exactly what solutions you provide. This requires optimization of both the content on the pages of your website that visitors read, along with metadata optimization on the backend that only the bots can read.

Additionally, we work through technical optimization activities that are becoming increasingly important in SEO, such as website speed optimization, and mobile experience optimization.

03. Off-page Optimization

This piece of SEO is the most time consuming, and most impactful part of our strategy. The reason that Google is such a powerful search engine is that they have the ability to determine not only what your website discusses, but also how authoritative your website is relative to competitors. They accomplish this by scanning everyone on the internet that is talking about your business, and assign a ‘page authority’ score to your site (scale of 1 to 100).

Our off-page SEO activities will build up a strong backlink profile to your business, with the goal of improving your page authority, so you can compete and outrank other companies in your industry.

Strategy and Deliverables

We use a combination of different methods of off-page optimization to achieve these results.

Informational Articles

Informational articles improve your website brand signals and add contextual relevance. These links pack a punch and mimic the path of viral content – channeling authority through foundational links back into your site.
We place diverse anchors (including, brand & partial match anchors) inside of contextually relevant articles.

Guest Posts

Guest Posts are our method of securing high-quality, contextual links that lead back to your site. We do this by manually reaching out to relevant sites in your industry, securing a guest posting slot, and publishing an article on the site(s).

We use your top keywords for the highest authority posts and work our way down the list, maximizing your SEO results.

Local Citations

Business directory syndication is an essential piece of SEO. There are the top directories, such as Google My Business, Yahoo, Bing, and Yelp, and then dozens of secondary directories. Listing on these directories builds strong backlinks, and also is necessary to make sure that your company information is accurate and syndicated across all databases. The purpose of our citation product is to get you ranking in the “map pack,” get relevant links to your website, as well as place you in top industry directories.

04. Reporting

To make sure you’re comfortable with your investment, we distribute reports monthly outlining the keywords that we’re targeting, and the ranking adjustments for your target keywords. Additionally, we will grant you access to our reporting dashboard which allows you to view this data at any time, along with several other reports providing you with helpful data and KPIs around your campaign and website performance.