I’ve found people want to take action quickly and don’t dedicate enough time to mapping out the strategy.
This leads to frustration and phrases like:
“We’ve tried (INSERT MARKETING ACTIVITY) but it didn’t work.”
When I probe as to what they did, it becomes apparent that the tactic and execution weren’t as much of the problem as the lack of a cohesive strategy.
Take the time to systematically gather insights, leverage your instincts and discover trends. Then craft a meaningful strategy for what you want to achieve because the right strategy makes any tactic work better.