Personas were a good concept to help explain and leverage segmentation until creating personas became more about making up names and images for each group (think Hostile Hank, Worried Wanda!).
That’s when it morphed into BULL$H!# Marketing instead of focusing on how real segmentation can help businesses grow.
In this episode, Pittsburgh Marketing Agency CEO Dave Mastovich, tells you why that happened and how you can avoid the BS and better leverage segmentation.