• Skip to site navigation
  • Skip to main content

If you like bad marketing advice, you'll hate this podcast. Subscribe →

MASSolutions
  • Our Services
    • Healthcare Marketing
    • B2E Marketing
    • Branding & Messaging
    • PR Services
    • Go-To-Market System
  • Our Work
  • Our CEO
  • About
  • Our Content
    • Podcast
    • Blog
  • Contact

Posted on Oct 15, 2020 by Dave Mastovich

Why Personas Are BULL$H!# and How You Can Do Better

Share
Tweet
Share
0 Shares
Personas were a good concept to help explain and leverage segmentation until creating personas became more about making up names and images for each group (think Hostile Hank, Worried Wanda!).
That’s when it morphed into BULL$H!# Marketing instead of focusing on how real segmentation can help businesses grow.
In this episode, Pittsburgh Marketing Agency CEO Dave Mastovich, tells you why that happened and how you can avoid the BS and better leverage segmentation.

Subscribe to the Podcast

Apple | Google | Podchaser | Spotify | TuneIn | Stitcher

Share
Tweet
Share
0 Shares
  • Creative
  • Marketing Execution
  • Marketing Strategy
  • Test, Track, Tweak

Don't miss our next episode!
Subscribe to the NO BULL$H!# PODCAST.

Back to Top

Offices

  • EAST

    320 Fort Duquesne Blvd #105
    Pittsburgh, PA 15222
  • WEST

    Landmark Square
    111 West Ocean Blvd #400
    Long Beach, CA 90802

Solutions

  • Healthcare Marketing
  • B2E Marketing
  • Branding & Messaging
  • PR & Reputation
  • The No BS Go-To-Market-System
  • Our Work

Connect

  • Socialize

    • LinkedIn
    • Facebook
    • Twitter
    • YouTube
    • Instagram
  • Subscribe to Podcast

    • iTunes
    • Android
    • RSS
  • Chat

    • (412) 201-2401

© 2022 MASSolutions. All rights reserved. | Terms & Conditions | Privacy Policy

  • Our Services
    ▼
    • Healthcare Marketing
    • B2E Marketing
    • Branding & Messaging
    • PR Services
    • Go-To-Market System
  • Our Work
  • Our CEO
  • About
  • Our Content
    ▼
    • Podcast
    • Blog
  • Contact