#250

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Episode 250!

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We’re trading places like it’s 1983. To celebrate the 250th episode of the No BS Marketing Show, Dave Mastovich is our guest and Annie Spewak is our host. Say what?!

This show is all about how Dave got to where he is today: CEO of MASSolutions, Speaker, Author, and professional No BS’er. From DJing weddings to marketing turnarounds to leading a billion-dollar HealthCare giant…Dave’s story is full of excitement. As if that surprises anyone.

Key Takeaways

[01:33] Dave’s DJ Past

  • Different DJ philosophies
  • Would Bonita be a wild guest?
  • How someone tried to ruin Dave’s equipment

[05:25] The Life of Dave

Family’s impact

  • Sports, music, pop culture
  • Challenge to write and speak
  • Dave Mastovich’s glare
  • Humbled
  • Comic book creation

[11:22] Dave’s Path

  • Turnaround marketing at radio stations
  • Dave left the music on his demo tape
  • “The big glorious job” wasn’t so glorious

[17:29] Getting Comfortable With Being Uncomfortable

  • When someone tells you that you can’t or won’t be able to do something
  • Do things that no one else, or you, want to do. It’ll change you.
  • Prioritize lists

[22:12] Knowing Your Value

  • “They didn’t see value in you until you left.”

[24:27] UPMC and Monongahela Valley Hospital

  • Thankful for John Paul, Jeff Romoff and Tony Lombardi
  • Dave needed to know he could lead in a stable environment
  • Functioning in highly structured environments
  • When Dave argued with a surgeon on his morning jog every day for over a month

[29:45] UPMC

  • Great place, not the right fit
  • Dream job, but it’s just not right

[30:25] MASSolution’s Culture

  • Learning from the past bad culture moments
  • Avoiding mistakes
  • Predictive Index
  • Balance, do what you need to do
  • Everyone deserves real marketing

[35:18] What’s Success P1?

  • Success like beauty is in the eye of the beholder
  • Define what success means to you
  • Real marketing for all…am I doing real marketing?

[39:45] Dave’s Go-to Basketball Move

[43:30] If MASSolutions Was a Comic Book, What Would It Be?

[44:56] Dave’s Player Picks

  • Lebron VS. Michael

[49:40] What’s Success P2?

  • Be passionate, work hard
  • Money is just a way to keep score