Empathy Helps Create Content Worth Paying Attention To

Every social media post that you publish,  blog post you write, and piece of creative that you create matters.

What’s just as important than the actual message is the intent behind that piece of content. 

We’re living in a time when people are inundated with information. Everywhere they look they’re introduced to a new piece of content to consume. 

The internet is teeming with brands that are vying for the attention of their target audience and if you can take up some real estate in the minds of the consumer, you’re doing something right. 

To achieve the latter, you can’t just create something that you think will work. You need to create messaging that you know will work. 

How do you do that? 

You leverage Marketing Intel to gather the information and data that tells you about your end consumer.

When you know your target audience’s pain points, interests, questions, etc. you’re better equipped to create something that resonates with them. 

Once you’ve defined the target market and learned what they think, then you need to infuse empathy into your work.

You want to treat your audience as the North Star and empathy as the roadmap. 

By tapping into the minds of your target audience, you’ll see your content through their eyes. And when we do this, you can clearly see if what you’re creating is hitting the bullseye or missing the mark. 

Sure, we want to add our creative spin on everything. We want to push the envelope and put our personal stamp on something. But, if the content is falling flat and not helping you improve both the top and bottom line for your clients, does your personal stamp really matter?

BS Marketers let their egos take the wheel while real marketers…

• Tell stories that show they understand their end consumers and what they’re all about and what they’re looking for. 
• Show their target audience that they care about them and they’re not just in it for themselves.
• Continually study their target audience because they know that they have to grow WITH them.

There’s no denying it’s difficult to fight the urge to push our agendas. 

But, the best way to reroute your course is to practice empathy so you can create effective messaging that provides value. 

Think of it this way, creating content without purpose and not keeping your target audience at the forefront is like whispering in a crowded football stadium and expecting people to hear you. You might be there, but no one is going to hear what you’re saying.

At MASSolutions, we can help you create something worth listening to. Contact us today.