CUT THE BS RANT:
The phrase “Content is King” has been around for a while. When Bill Gates made his Content is King speech in 1996, he was referring to how the speed of the internet allows us to find and consume content quickly, increasing the importance of Digital Marketing. The traditional way of distributing information through limited sources controlled by a few organizations was dead. We as consumers of content had the ability to choose our content. .
Unfortunately, BS Marketers misunderstood it to mean that they should produce more and more content which leads to a bunch of garbage ignored by the masses.
For Content to be king, it has to be about THEM—your key target audiences. Drill down those target markets into manageable segments so you can figure out what type of content each segment wants. Create the content for THEM, about THEM, heck even by THEM. That way, your content can be consumed, quoted, forwarded, retweeted, liked, insert action of your favorite social media outlet.
Meghan Speer is Director of Digital Marketing Services at Marketing Support Network. She is a Social Media Strategist who helps organizations build relationships with customers through engaging social media content.
A graduate of Thiel College, she is a self-described “entrepreneur who has never started her own business.” Meghan has provided marketing and social media strategies for Eden Christian Academy, Salem Communications, and now Marketing Support Network. She was the first person to “do” marketing at a systematic level for each organization and was created her own job description each time.
Mentors are important, and most successful mentor-mentee relationships happen organically. Meghan mentioned her first mentor, Sam Siple and how he taught her so much in her first job. They’ve stayed in touch with their career paths crossing multiple times since.
BIGGEST LEARNING EXPERIENCE:
An experience that stemmed from an April Fool’s Day prank and the lack of communication over multiple cultures, Meghan describes a joke-gone-wrong as one of her biggest learning experiences of her career. The lesson: Communication is key. As you become more confident, don’t forget that you still have to make sure people understand the rationale for your ideas.
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