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Posted on Sep 5, 2011 by Dave Mastovich

“Destroyer” – Sounds of Marketing

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The Kinks – Give The People What They Want (1981)

Feelin’ guilty, feelin’ scared…

Stories about controlling bosses or insecure co-workers are commonplace. But, even thoughtful, well-balanced people have suspicious thoughts from time to time.

I’m really not as cool as I’d like to be…  

When we doubt ourselves or lack self-confidence, we lose perspective.

You’re up, you’re down, I can’t work you out…

We read into things and wonder what someone really meant by an action or a comment. Our moods shift and we distrust just about anyone or anything. Those around you aren’t sure what to make of it.

You get a good thing going, then you blow yourself out…

Relationships suffer. Grudges form. Trust and confidence erode. Productivity drops.

Silly boy, you got so much to live for
So much to aim for, so much to try for 

Technological breakthroughs continue to provide employees at every level of an organization with opportunities to make a real and lasting impact. To be successful, companies must offer a higher level of independence and employees need to trust themselves and become more self-reliant.

You’re so insecure, you self destroyer

Leaders need to recognize that their behaviors—verbal and non-verbal—affect just about every part of the company. If they lack self-esteem and need to prove themselves right and others wrong, they can’t inspire others. Employees also have to take responsibility and be willing to own their projects, workload and productivity level. Questioning loyalty, trustworthiness or intent of co-workers and management on a regular basis cannot be acceptable behavior.

Stop! Hold on. Stay in control.

Management should communicate more rather than less with the team. Lack of information leaves individuals feeling powerless and to fill in the blanks with negative, paranoid thoughts. Team members and leaders must practice self-responsibility. Take ownership of results and focus on “What needs to be done?” instead of “Who’s to blame?”

Paranoia, the destroyer

We live in an era of unprecedented competitiveness and technological change. Maximize the opportunity by promoting autonomy, innovation, and self-esteem.

And it goes like this!

If you have a song suggestion for Sounds of Marketing, please let us know by emailing
SoundsOfMarketing@massolutions.biz

 
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