Why IBM chose Cognitive Computing over Artificial Intelligence

Why does IBM CEO Ginni Rometty call it Cognitive Computing instead of Artificial Intelligence?

Because words matter and we tend to forget the significance of our most frequently used phrases.

Rometty explained in a Bloomberg Businessweek interview that Cognitive Computing is a better term because of “fearmongering about AI.”  She asked team members to describe Cognitive Computing when talking about their work. She explained that a more descriptive term matters to both IBM and the industry. Her actions showed words and interpretations matter at America’s oldest tech company.

The CEO of IBM focused on a better, more accurate term to describe a major company initiative. Why can’t we do the same in our daily lives?

Choose your words and phrases more carefully. Clearly say what you mean and why. Be disciplined.

It’s about Leadership and communication and cutting the BS.