MASSolutions recently had the opportunity to work with Carson Long Military Institute on a branding and image building campaign. The academy is the first school of its kind in Pennsylvania and has a 100+ year history of educating students while also developing leadership skills. Carson Long Military Institute’s challenge was telling their story to parents and potential students during tough economic times.
Our goal was to develop a clear, consistent message that quickly conveys how Carson Long Military Institute Builds Character and Changes Lives. Our team developed an Integrated Marketing and PR plan that included a new look, new website, and a direct marketing campaign to reach and influence key target audiences of the academy.
Check out the new website.