Apple continues its inconsistent approach to PR. On the one hand, Apple is one of the great companies when it comes to spreading the word about new products. Steve Jobs is a great presenter and knows how to simplify his message so it resonates with the masses. Yet, the company also creates some unnecessary negative PR from time to time from what appears to be arrogance and control issues.
The latest example occurred when Apple rejected a small Danish Android magazine app from the App Store. Who would have even heard of the magazine or app had Apple not stuck its chest out and said “No” to the magazine app because it focuses on Android exclusively?
I realize the impact will be minimal and primarily among a niche market of tech-savvy customers. Obviously, you won’t see a decrease in iPad sales as a result. But, it’s just one of those instances where you have to ask: Why bother? You’re Apple!!! Let the app be in the App Store. Less than one-tenth of one percent of your target audience will know about it and they won’t change their buying behaviors because of it.