“Airplanes” – Sounds of Marketing

Airplanes- B.o.B Presents: The Adventures of Bobby Ray(2010)

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Can we pretend that airplanes
In the night sky
Are like shooting stars
I could really use a wish right now  

We are told to “wish upon a star” at an early age and continue dreaming throughout our lives. We dream of that promotion or pay raise and what we could do with the extra money. We wish our employees would do what we want them to do. We hope our clients will call and buy.

And when you’re starin’ at that phone in yo’ lap
And hopin’, but them people never call you back

Taking a passive, wishful approach won’t change the situation. Simply thinking about how things could be will lead to frustration at the first sign of difficulty.

And when your plans unravel in the sand
What would you wish for if you had one chance?

Unfortunately, many people just wish another wish, dream another dream or blame someone or something else. The good news is you still have a chance, regardless of what has happened to date, if you are willing to be honest with yourself.

But that’s just how the story unfolds
You get another hand
Soon after you fold

First decide on what really matters and what drives you. Do what you enjoy and believe in. Without passion, you’re going through the motions.

Somebody take me back to the days
Before this was a job
Before I got paid

Take the time to write (not just think) true personal and professional goals. Build a plan with specific tactics to get you where you want to go. Be clear and concise. It will take focus and deliberate practice.

I could really use a wish right now
Wish right now, wish right now

Actually, you could really use a plan right now: A plan that turns dreams into goals, details the skills to acquire and effort needed, includes milestones to reach on the way and a timeline to achieve your goals. Your plan based on your passion, on living and doing rather than wishing and dreaming.

 

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