As I sat on the beach during my family’s Summer vacation, my daily dose of “people watching” got me thinking…about consumer behavior, marketing, and selling.
If you take the time to think about the traditional activities we immerse ourselves in while at the beach, it’s kind of funny.
Typically, members of the male species spend time in the water, jumping into the waves. I’ve done this many times myself. The waves actually carry you only a short distance. Yet, these boys and men acting like boys find enjoyment from it. Yes, there are some girls and women who jump in. But the majority of the wave people are boys/men wading around…in a caveman like fashion…waiting for the next big one to come in. Then, after a few minutes, walking back to the beach for a refreshing beverage.