Podcast

SHOW NOTES

This is Dave Mastovich, and you’re listening to the No Bullsh!t Marketing Show. Leaders say they want growth, but when it comes time to invest in marketing, they freeze. Why? Because they don’t really understand marketing—and worse, they’re afraid of it. In this episode, Dave breaks down where that fear comes from, what it’s costing your company, and how to fix it.

Most leaders are wired for efficiency. They come up through sales, operations, or finance—roles where ROI is tangible and results are easy to measure. But marketing is an effectiveness function. It’s different. And different creates discomfort, which leads to fear. That fear shows up in all kinds of ways: hiring someone fresh out of college and expecting them to “handle marketing,” thinking marketing is just about making things look pretty, getting burned by vendors who oversell and underdeliver, treating marketing as a cost rather than a strategic investment, or micromanaging based on gut feelings instead of data and strategy.

Dave shares a powerful real-world story about a $15M company whose CEO made those exact mistakes. After breaking down what real marketing requires—strategy, creative direction, SEM, SEO, content development, internal storytelling, lead generation, and more—the CEO responded with a line Dave’s heard many times before: “That’s the best explanation of marketing I’ve ever seen.”

Real marketing is measurable. It’s strategic. It drives both brand and demand. But only if you stop viewing it as fluff or an afterthought. Dave challenges you to treat marketing like any other core function in your business. Build a smart mix of internal and external resources. Invest in strategy and creative direction. And most importantly—stop letting fear run your marketing mindset.

If you’re ready to rethink how marketing works and finally make it work for your company, reach out. MASSolutions is here to help.

Important Links 

No-BS Marketing Podcast 

Listen Here