Podcast

504: Forget B2B & B2C—It’s Time for B2E: The Six Target Markets That Matter

In this episode of the No Bullshit Marketing Show, host Dave Mastovich challenges the traditional marketing models of B2B (Business to Business) and B2C (Business to Consumer). Instead, he introduces a game-changing concept: B2E—Business to Everyone.

Most companies focus heavily on customers and prospects, but what about employees, referral sources, and recruitment? Dave breaks down the six essential target markets that every business must engage with intentional marketing efforts. Ignoring even one of these audiences can lead to missed revenue, talent loss, and weakened business growth.

 Key Takeaways:

• The six target markets you should be prioritizing

• Why your current marketing may be neglecting employees and referral sources

• How weak internal marketing can lead to missed revenue and talent loss Five actionable steps to implement B2E marketing in your business today
• Why intentional campaigns for employees and referral sources matter as much as sales-driven campaigns