Podcast

In this episode of The No Bullsh!t Marketing Show, Dave Mastovich breaks down one of the biggest growth opportunities for small and mid-sized businesses: separating—but strategically aligning—marketing and sales. Too often, companies treat them as one function, leading to confusion, complexity for buyers, and stalled revenue growth.

Dave challenges the outdated notion of a “VP of Sales and Marketing” and lays out a clear, actionable framework for aligning these two critical disciplines. From defining your six right-fit target markets to using voice of the customer research to inform strategy, this episode is packed with practical steps to transform your sales and marketing results.

In This Episode:

• Why “sales and marketing” isn’t one job—and never should be
• The difference between effectiveness (marketing) and efficiency (sales)
• What misalignment looks like (and how to fix it)
• The six right-fit target markets every business should define
• How to use voice of the customer insights to fuel growth
• Real-world examples of companies that got it wrong—and then got it right

Important Links 

No-BS Marketing Podcast 

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