Podcast

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Episode Summary:
Most businesses think marketing is just about getting the word out. But the truth? That’s just noise. In this episode of No Bullsh!t Marketing, Dave Mastovich breaks down the biggest marketing mistake companies make and introduces the No Bullsh!t Marketing Playbook. Learn why listening, adapting, and delivering should come before promotion—and how skipping those steps leads to wasted money and lost opportunities.

What You’ll Learn in This Episode:

• Why marketing is more than advertising, social media, and promotions
• The biggest mistake businesses make when selling to customers
• How companies lose touch with their audience as they scale
• The six right-fit target markets every business must understand
• How to use segmentation strategies (demographics, psychographics, and more)
• The five-step process to real, no bullsh!t marketing

Key Quote:
“Marketing isn’t just about telling. It’s about understanding, developing, delivering, and then telling. If you skip the first steps, you’re just contributing to the noise—and that’s bullsh!t.”

Important Links 

No-BS Marketing Podcast 

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