Social Proof is a principle of influence around how people want validation that they are making the right choice or proper decision. When they notice the actions of others, it provides compelling guidance and supports their decision making.
Social Proof does not exclusively mean social media proof. In fact, the principle was around long before there ever was such a thing as social media.
Think of how when you walk past a bar or restaurant and how you are more likely to want to go into the one with more people and energy as opposed to the near empty one. That’s relying on social proof.
Healthcare Marketing Social Proof is even more critical because of how important and personal our healthcare decisions are. That’s why testimonials, online reviews, case studies, numbers not just data and social media can help tell a healthcare story and provide social proof to current and potential patients.
Dave breaks down No BS Healthcare Marketing Social Proof: