#461
Podcast
461: Is your social media strategy CRAP? Top tactics to increase credibility now!
People seek and share information about healthcare through a variety of sources. A 2021 study by the National Academy of Medicine found that social media is a widely used source of medical information by the public but does it pass the CRAP test?
No bullshit, the CRAP test is real! It was created by librarian Molly Beestrum to verify the credibility of website content and is applied to social media as well…it stands for:
Currency
Reliability
Authority
Purpose/Point of View
Hear how your healthcare organization can benefit from a credible social media and online presence that enables you to pass the CRAP test!
