457: 7 Steps to Create Stories to Reach, Connect and Engage with Customers and Employees

Define the problem you want to solve through this specific story
Develop the Mental Roadmap to draw out ideas and creative thoughts
Find the relationship between facts because facts on their own aren’t of high value.
Eliminate distractions so you can focus on building your story
Collaborate–Two or Three minds are better than one
Have the Wrong Mentality because you don’t have to get it right the first or second draft
Show up–Do it. Take the time to build the story. Showing up is the starting point.