438: The Truth About Chief Marketing Officers and How to Leverage Them

Chief Marketing Officers have the shortest tenures when compared with others in the C-Suite, remaining on the job for only about two years compared with more than five years for other C-Suite executives in most companies.

Dave walks through what he knows, sees and lives plus combines that with research done by Harvard Business Review to show how Chief Marketing Officers can drive huge growth when they’re given 3 types of discretion.

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Chief Marketing Officers have the shortest tenures when compared with others in the C-Suite, remaining on the job for only about two years compared with more than five years for other C-Suite executives in most companies.

Dave walks through what he knows, sees and lives plus combines that with research done by Harvard Business Review to show how Chief Marketing Officers can drive huge growth when they’re given 3 types of discretion.

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