433: Who You Market to is Different Than Who You Sell to

It’s natural to look at sales, call reports, closing ratios, and customer-related metrics on a regular basis.

But it’s also important to remember that who you market to is different than who you sell to.

One example is your employees.

Another audience includes your referral sources.

In this episode, Dave talks about how you can focus on, rather than neglect, these two key target audiences and build tailored storytelling to educate and motivate them.

About MASSolutions | Marketing Agency in Pittsburgh

For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.