The Cadillac is No Longer the Cadillac of Vehicles

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“It’s the Cadillac of (insert name or service)!”

How many times have you heard or said that phrase?

You probably have without even thinking about it to make a point about the top-tier quality or prestige of something.

But, when you stop and think about it, is Cadillac still a good gauge of superiority?

Sure, back in the glory days of the American auto industry and into the early 1990s, this cliche was true.

A Cadillac was the ultimate marker of greatness, but in 2020, it’s far from it.

Give this episode of the No BS Marketing Show a listen to get Dave’s take on why the Cadillac brand is on a downward spiral, it’s perilous marketing, and why words, stories, brands, and perception all matter in the end.

Enjoy!

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