Dave recently read through some articles that talked about the role of the Chief Marketing Officer (CMO), the lifespan of the position, and its future.
As a person who has been a Chief Marketing Officer before, Dave had a lot to say about this topic and in this episode of the No BS Marketing Show, Dave and Maria talk about one article in particular from Forbes titled, “It Is CMO Wake-Up Time.”
This article talked about how the splintering of marketing channels forces the Chief Marketing Officer to become a ringleader of multi-media messages and how it’s marginalized marketing and the CMO position in general.
Listen in as Dave…
- Gives his take on the current state of the Chief Marketing Officer position
- Provides insights on how he handled being the “middle man” as the CMO
- Offers a sound piece of advice that he learned from his personal experiences that a CMO can immediately implement in their current role
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