Too many people make the mistake of getting caught up in the terminology of digital and traditional PR.
At the end of the day, they’re one and the same. Because what’s considered new now, will be old one day, too.
In reality, public relations, no matter the outlet, boils down to reaching and influencing your audience.
It’s about defining the target. Understanding the target. And then storytelling to reach the target.
From pitching story ideas to the media and covering special events, at its core, public relations hasn’t changed.
However, in this day and age, traditional PR outlets can no longer just be traditional. Now, these outlets have to have a digital presence as well.
This is where the issue lies as people continue to make the mistake of thinking that they’re different and treating them as such or thinking that digital PR is all that there is. These people are BS marketers who are losing sight of the three keys of PR:
– Relationship building
– Following through
Give this episode of the No BS Marketing Show a listen to get Dave’s full take on this subject.