Howard Schultz, the CEO of Starbucks said it best, “If people believe they share values with a company, they will stay loyal to the brand.”
In this episode of the No BS Marketing Show, Dave talks about how today’s consumers of everything and anything focus on both value and values—theirs and yours.
It’s about showing what’s in it for them—current and potential customers—their value.
And what you’re all about—your values.
Enjoy this episode and if there’s a specific topic you’d like Dave to cover, let us know!