291: Senior Leaders: Stop Misperceiving Marketing, Because It’s Costing You Money

Senior leaders are commonly misperceiving marketing, which is resulting in a loss of money. Marketing is not just data. Real marketing uncovers what the unique story is through marketing intel, research, and real marketing segmentation. Listen as Dave explains the four strategic marketing KPIs that you and your company should use to better your strategy, lifetime value, and decision-making processes.