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#284

Podcast

Posted on Feb 5, 2019 by Dave Mastovich

284: Everybody Loves Quacking: How a Risky Duck Decision Grew AFLAC’s Business

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White Duck Image for AFLAC Podcast

What’s the story behind AFLAC’s famous white duck, and why has it left such an impact on the company? Listen to learn how Daniel Amos, Chief Executive Officer of AFLAC, utilized marketing intel to create a brand that stood out from the competition. Also, listen for Dave’s five tips that any company can learn from AFLAC’s example.

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