#235

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235: How Dave Found His Passion For Marketing

Image of Dave for Passion for Marketing Episode

Like most college students and young professionals, Dave wasn’t quite sure what he really wanted to do. That is until he went to his first Marketing class where he learned his textbook was literally written by the Father of Marketing, Philip Kotler. From that moment on, Dave decided to follow his passion for real marketing and apply what he learned from IUP.

This special episode wraps up the No BS Marketing Show’s IUP Business Honors mini-series. Listen to learn more about the MASSolutions team, but also for key takeaways on how you can find your passion, go after your dream job, and get comfortable with being uncomfortable.

Key Takeaways

[02:26] Meet the MASSolutions Team

[10:27] Not Knowing What You Want To Do

  • You DON’T have to know when you’re young
  • Try things, do everything
  • Have multiple passions

[11:32] Dave Discovers Marketing

  • Philip Kotler– the literal Father of Marketing
  • Enjoyed marketing class, the assignments, and tests
  • Words matter

[14:01] Applying What You’ve Learned to What You Love

  • Began a DJ business
  • Hitting and pleasing target marketing
  • Do what you love and try what you’ve learned
  • Apply lessons
  • Dave and Mike started with their passion by writing for sports

[15:11] Turning BS Into Opportunities

  • Businesses and jobs were claiming to be marketing…but they weren’t!
  • People not understanding marketing ended up being an opportunity
  • Take your job and apply REAL marketing

[16:40] Dave’s Definition of No BS Marketing

[17:43] Taking a Tough Job

  • Worst ranked radio stations in PGH
  • Applied real marketing
  • Radio stations went to #1 and #2 from the power of marketing

[19:47] Turnarounds through Marketing

  • Need a great team
  • Apply lessons from college to business
  • Takeaway: Knowledge isn’t power… it’s potential power
  • Power = having a plan with goals, timelines and applying your knowledge to reach them

[22:06] Getting a MBA

  • Back to IUP thanks to a mentor
  • Working for Small Business Insitute in Research and Writing
  • MBAs bring a global perspective
  • Opened a door to health care
  • Takeaway: seize opportunities

[24:03] Getting the Dream Job Call

  • “Biggest, baddest health care system”
  • A position with excellent opportunities

[25:23] Dream Job and Being Completely Uncomfortable

  • Achieved a dream but felt sick every day
  • Discomfort = growth
  • Dream job was stressful, difficult
  • Takeaway: growth and comfort aren’t compatible

[26:33] How to Achieve Personal and Professional Growth

 

Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.

Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.