We’re back with another special episode featuring more talented Business Honors students from Indiana University of Pennsylvania’s Eberly College of Business and Information Technology. The conversation around news and content consumption and internships continues! Listen to this episode for more ways to reach a younger audience. Here’s a little secret: print isn’t dead!
[00:30] Meet the Guests!
[01:24] How Do You Get Your News?
- Push notifications
- Social Media
- Twitter seems to be king!
- Old fashioned TV and PRINT!
[03:22] What Ideas Would You Give a Marketing Firm To Better Reach You?
- Social Media (Twitter, FB, Instagram, Snapchat)
- Videos with text-on-screen
- 10-15 second videos
- Snapchat Discover
[05:55] What Kinds of Companies Are You Looking to Intern for?
- Small businesses
- Where you’re not just a number
- Big 4 Accounting (start big then go to a small business)
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Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.